Newsroom

Mount Pleasant Towne Centre, the Lowcountry’s premier open-air shopping center, is excited to announce that Lilly Pulitzer will join its roster of 50+ retailers this spring! Construction has begun on the storefront, located at 1239 Belk Drive, and the boutique is expected to open in April 2025.

“We’re very happy to welcome Lilly Pulitzer to Towne Centre,” says Mount Pleasant Towne Centre’s Marketing Director Kathi Herrmann. “The brand embodies Southern culture with its eye-catching colors and Palm Beach-inspired patterns, and our shoppers will be thrilled to have this new storefront in our shopping center this spring!”

Lilly Pulitzer, renowned for its iconic prints, vibrant colors, and classic styles, such as The Shift dress, offers a wide range of product categories, including Dresses, Sportswear, ladies’ accessories, Luxletic®, activewear, swimwear, children’s clothing, and home goods, among others. What started as a juice stand in Palm Beach over 65 years ago evolved into a colorful lifestyle resort wear brand.

The new 1929-square-foot store in Mount Pleasant Towne Centre will carry women’s clothing, activewear, swimwear, men’s, home & accessories and girl’s clothing.

“We are thrilled to bring the Lilly Pulitzer brand to Mount. Pleasant, via Towne Centre”, said Debbie Negri, Vice President of Retail for Lilly Pulitzer.  “Our Charleston area consumer lives the Lilly lifestyle, and Mt. Pleasant will be our third store in this important market, alongside King Street location and Kiawah retail stores.  The store will feature women’s, men’s, and children’s fashion and offer a unique shopping experience with elements such as shelled fixtures and hand-painted fitting rooms tailored to this location.”